Director Speaks with Marketing Executives

The Institute’s director, Dr. Michael Rappa, was in Los Angeles today to speak with attendees at the annual conference of the Council of American Survey Research Organizations (known as CASRO). CASRO brings together senior executives across companies engaged in consumer marketing research. It’s a field that’s going through rapid changes due to advances in business analytics and the proliferation of data through social media and mobile technologies. Dr. Rappa spoke about the Institute’s innovative model for educating the data savvy professionals, the Master of Science in Analytics, now in its seventh year.