Gordon Linhoff, author of several widely read textbooks on data analysis, including Data Mining Techniques and Mastering Data Mining spoke today to the MSA Class of 2009 at its openning session. Linoff is co-founder of Data Miners, Inc., a consultancy with clients in banking, media, telecommunications and pharmaceuticals. Linhoff highlighted the numerous kinds of business problems in marketing and customer relationship management addressed today with data mining tools. Also speaking at the opening session was Dr. Herbert Kirk, a respected NC State alumnus, who serves as a member of the Institute’s Executive Board, and long-time veteran of SAS Institute. Dr. Kirk, who is SAS Education Vice President, provided students with an overview of Advanced Analytics.
