Analytics Practicum Projects Kick-off

The MSA Class of 2011 Analytics Practicum projects are now off and running. Students are paired into eight teams of 4 or 5 members, and will work over the next seven months on a challenging business problem with real data from our corporate sponsors. This year’s sponsors are all new to the MSA program. They include: Allscripts, Dex One, Quaero, M&T Bank, Sharefile, Tekelec, and Trident Marketing. Continue reading “Analytics Practicum Projects Kick-off”

MSA Gains National Affiliation

The Institute’s Master of Science in Analytics (MSA) degree program has been designated as a Professional Science Masters (PSM) degree under a nationwide initiative sponsored by the Sloan Foundation and run by the Council of Graduate Schools, a national organization dedicated to the advancement of graduate education and research.  Although not part of the initial PSM movement, the MSA had adopted through its own design many of the same guiding Continue reading “MSA Gains National Affiliation”

Director to Speak at Triangle AMA

The Institute’s director, Dr. Michael Rappa, will speak at a gathering of the Triangle Chapter of the American Marketing Association on Wednesday, October 20. Dr. Rappa’s talk, titled “Confessions of a Data Analyst,” will discuss the challenges of deriving meaningful insights from complex data and will offer useful advice to marketing professionals based on three decades of experience. The luncheon talk is part of a daylong program on Marketing Analytics.